Human Psychology Colors Use

There’s a lot of scientific research about the psychological effects color. Many big companies commonly use these findings in their branding and marketing decision making.You’ll notice that most fast food chains often have mainly red and yellow in their logos.

This is because many studies firmly suggested that red triggers hunger, stimulation, and is an “attention grabbing” color. Whereas people generally associate yellow with happiness and friendliness. Combined, these colors create the perfect psychological effect most fast food chains want: happy and hungry customers.

In contrast, companies often use blues and greens for trust, tranquility, and relaxation. That is why accounting and insurance companies commonly use blue and green logos. On the other hand, most people consider white as pure, creating mental clarity and wiping the slate clean which is why companies always use it for cleaning products.

In the Mind

All of these color effects are simply in our mind. Most associations we have of each color are the product of thousands of years of experience interacting with our surroundings.  Plus we’re trained culturally and socially every day to further deepen our associations between particular colors and certain products, actions, scenarios, and brands.

Imagine, you’re in the local supermarket. You’re about to buy a cleaning product for the bathroom. There are two cleaners available. One has a dark brown label. The other has a bright, white label. Which one would you pick? Most would almost automatically buy the white label product. We associate brown with dirt and excrement. This isn’t clean. While white is associated with clean tiles, white sheets, and healthy teeth. More aligned with or goal of “clean.”

Keep in mind that this doesn’t mean your new white product does a better job of cleaning the bathroom. It’s only your psychological reaction and preference. It isn’t the color’s true effect on its surroundings.


Feng Shui Colors Use

Everything in nature is made up of the same four elements. Even colors. We all know at least some of them instinctively. Like blue is water. Red is fire.

From the viewpoint of Feng Shui Colors work similarly to the elements they represent. They affect each person, and house, differently. Because, every person, and house, has their own elemental strengths and weaknesses, or “elemental makeup”. For a person, it’s based on the moment they were born. The Sun and the Moon’s positioning at the time of their birth influence the levels of water and fire in their body and sets them up for life with certain key physical and mental characteristics. That’s what makes each one of us unique, and why one person can eat all the cake they want and never get fat whereas others eat a cracker and become immediately bloated.

For an individual, this is based on the moment they were born. The positioning of the Sun and the Moon at the time of their birth influences the levels of water and fire in their body. Unbeknownst to them, their birth time sets them up for life with certain key physical and mental characteristics. That’s what makes each one of us unique. It’s why one person can eat all the cake they want and never get fat whereas others eat a cracker and immediately becomes bloated.

Be Careful with Feng Shui Colors

It’s all because of the levels of different elements in our bodies. If any Feng Shui consultant or Interior designer tells you that a particular color will make you anxious, or powerful, or “attuned”, or energized, or otherwise, ask them how. Ask them why YOU specifically will experience this effect and how this is different from another. If they can’t explain it in further detail, then they don’t know nature’s true use of Feng Shui color. They’re only referring to the known psychological effects of color. In reality, colors can make a person sick to the point of no return or abundantly rich, and everything in between.

Feng Shui Colors affect each of us differently

That’s why a fire color such as red will affect each one of us differently. For someone who has higher levels of water in their bodies, fire colors will affect them one way. It could make them more active (think of boiling water). Whereas for people with more fire in their bodies, fiery colors can result in more attention from friends (think of a flame becoming brighter).

To add to all this, a house has its own unique elemental makeup too. That’s why a person’s life can change completely when changing where they live. Each house’s elements interacts with the individual’s elements differently, and the right colors for that house will depend on 1. The elemental strengths and weaknesses of the property and 2. The inhabitants own elemental characteristics.

That is why, Red in one house may make Person A rich but Person B, sick. Whereas if they both move to a different house, that same Red color might make Person A lose their money and Person B spends all or most of their time out of the house.

Colors aren’t as simple or harmless as they seem. Without the correct guidance or true knowledge of Feng Shui colors, it is difficult to use them correctly. Be aware when asking for color advice that the person actually knows what they’re talking about. For God’s sake. Please, don’t buy any colored items for a house because they say it brings “good luck” or something just as ludicrous or ambiguous. Ask for real reasons and real results.

Thanks for Reading!

Want to know more? Follow Authentic Feng Shui Expert, Aur, on Facebook. Or, if you want to learn more about Authentic Feng Shui, get her book “Your Home Reveals Everything About You” on It doesn’t talk about Feng Shui colors, BUT it does show you how every area of your house influences every action you take in that area and how to transform your relationships, health, and finances with some small, easy changes to your surroundings.